The KIPP Texas team has ambitious goals to enroll more students each year and set them up for future success. High-quality video assets were a great solution to complement their marketing goals and reach their intended audiences. Parents needed to be educated on the value of a KIPP education and a vivid snapshot of who they are as a network of schools trying to help various communities across the state. These assets would also help compel current and prospective partners for further support to reach their goals. With different target audiences in mind, they needed specific messaging and content to resonate with each category.

To create the best possible video content, the JWC Foundation recruited the help of Tectonic Video. Their team is trusted by some of the largest and most respected nonprofit groups. Their data-driven video strategy process is based on insights from the Nonprofit Video Index™, their landmark study of how nonprofits use video on social media. Their videos have been installed in museums, selected by film festivals, profiled by The New York Times, and honored with almost 200 awards.

The KIPP Texas marketing and communications teams are now utilizing the final videos on their social media ads and organic posts on their statewide, regional, and campus school pages. The videos are also used on broadcast TV commercials in Dallas, Austin, and San Antonio. They can now reach their targetted audiences with some of the most compelling marketing assets to date that will help them reach their goal of educating 100,000 students across Texas.