The Houston SPCA team wanted to commemorate their 100th anniversary by sharing their extraordinary history and casting a vision for the future. They also wanted to demonstrate the impact of their life-saving work while differentiating themselves from other animal rescue groups in the Houston area. Finally, they wanted the videos to help drive donations by building a compelling case for support and increasing brand awareness that will help drive more visits across all their marketing channels. 

To create the best possible video content, the JWC Foundation recruited the help of Tectonic Video. Their team is trusted by some of the largest and most respected nonprofit groups. Their data-driven video strategy process is based on insights from the Nonprofit Video Index™, their landmark study of how nonprofits use video on social media. Their videos have been installed in museums, selected by film festivals, profiled by The New York Times, and honored with almost 200 awards.

The Houston SPCA team is now utilizing the final videos across all their marketing channels and they are helping usher in a new era of domestic and wildlife animal care. The team is now better equipped to help empower a new generation of volunteers, healthcare providers, advocates, and donors to kickoff the next 100 years of committed service.