Advancing Education With the Help of Storytelling



KIPP Texas Public Schools was one of the first nonprofit organizations I met when we first started the J.W. Couch Foundation. Their staff showed a passion and commitment to helping their community that has resonated with me over the years. KIPP Texas is a family of 59 schools with 34,000 students enrolled between pre-K and 12. It was a pleasure to help elevate their storytelling and project their work to a broader audience so they can gain more momentum to obtain their goal of enrolling 100,000 students.

Jesse W. Couch Studios


Video Production

Creative credits

Video Production: Tectonic Video


We were excited about partnering with Tetonic to create compelling, high-quality videos that would help us with student recruitment, branding, and fundraising. The videos created were incredible! They have already helped us share our mission with many more people across the state. They also lifted our student and parent stories beautifully and showcased the amazing work happening inside and outside our classrooms. These videos will help us achieve our goal of providing a joyful and excellent education to all children in our communities.

Jovanny Orellana
Deputy Chief of Development

KIPP Texas Public Schools is an open-enrollment, public, tuition-free charter school network of 59 schools with nearly 34,000 pre-K-12 students across the state. Together with our families and communities, we create joyful, academically excellent schools that prepare our students to pursue any path they choose — college, career, and beyond — so they can lead fulfilling lives and build a more just world.

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All videos with Advancing Education With the Help of Storytelling

The Idea

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The KIPP Texas team has ambitious goals to enroll more students each year and set them up for future success. High-quality video assets were a great solution to complement their marketing goals and reach their intended audiences. Parents needed to be educated on the value of a KIPP education and a vivid snapshot of who they are as a network of schools trying to help various communities across the state. These assets would also help compel current and prospective partners for further support to reach their goals. With different target audiences in mind, they needed specific messaging and content to resonate with each category.

The Production

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To create the best possible video content, the JWC Foundation recruited the help of Tectonic Video. Their team is trusted by some of the largest and most respected nonprofit groups. Their data-driven video strategy process is based on insights from the Nonprofit Video Index™, their landmark study of how nonprofits use video on social media. Their videos have been installed in museums, selected by film festivals, profiled by The New York Times, and honored with almost 200 awards.


The Solution

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The KIPP Texas marketing and communications teams are now utilizing the final videos on their social media ads and organic posts on their statewide, regional, and campus school pages. The videos are also used on broadcast TV commercials in Dallas, Austin, and San Antonio. They can now reach their targetted audiences with some of the most compelling marketing assets to date that will help them reach their goal of educating 100,000 students across Texas. 


Spread The Word

Sean W. Couch

President & Co-Trustee at the J.W. Couch Foundation

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