The Farmlink Project team needed the best video assets to help tell their remarkable story and usher in a new growth phase to attract further donors, volunteers, partners, and sponsors. With different target audiences in mind, they needed specific messaging and content to resonate with each category.

To create the best possible video content, the JWC Foundation recruited the help of Tectonic Video. Their team is trusted by some of the largest and most respected non-profit groups. Their data-driven video strategy process is based on insights from the Nonprofit Video Index™, their landmark study of how non-profits use video on social media. Their videos have been installed in museums, selected by film festivals, profiled by The New York Times, and honored with almost 200 awards.

A suite of targeted videos were created to help the Farmlink Project team reach college students, farmers, corporate sponsors, and other major donors. The completed videos were given an additional boost with the help of paid promotions used across social media and other media platforms. Quickly the team saw the videos generate over half a million views and more visitors to their owned media outlets.