Scenic America needed new imagery aligned with its mission to bring more awareness to their cause and spark growth. In one small corner of Florida, Scenic Walton showcases some of the best examples for other communities and policymakers to reference. Majestic landscapes are protected as urban planning expands to accommodate the millions who visit each year. 

To kick-off production, Scenic America first met with our partnering team at FoxFuel, a creative agency based in Nashville, who aligns all goals, messaging and coordinates the entire creative process until production is complete. With the help of local talent, Modus Photography, and the wisdom of the Scenic Walton team, a shot list was completed to capture the most compelling content. A poetic voice-over script was drafted and paired with the best talent that would resonate with the intended audiences. Put it all together, and both teams were given an asset that has produced a resounding impact for them locally and nationally. 

Creating a high-production-value asset has its perks. In addition to the featured video, we utilized extra footage that didn't make the final cut for other various marketing campaigns. The Scenic America and Scenic Walton team now have an arsenal of still images and shorter video clips that will boost engagement with their targeted audiences. The quality of production also sparked the attention of strategic partners. The local and nationally famous beach lifestyle brand, 30A, offered to share the video with over 1 million followers and provide more marketing support with their various audiences. As a bonus, we provided an additional grant to help the Scenic America team bring on a new communication director who could utilize the unique assets and usher in more great change for the foreseeable future.